徐超:A Study on the Effect of Chinese Life Insurance Companies’ Service Quality on Repurchase Intention -Mediating Effect of Consumer Satisfaction and Service Value
发布人:王秀海  发布时间:2020-03-18   浏览次数:26

        Recently, with the rapid development of online purchases, insurance companies are becoming more competitive and more innovative. They have to adopt various strategies in order to draw customers’ attention who have already joined their products. This study is related to the effect of China Life Insurance’s service quality on consumers’ repurchase intentions; and the mediating effect of consumer satisfaction and service value. In practice, this research compared and analyzed consumers who have joined Chinese domestic life insurance. It could draw a meaningful and possible conclusions as follows: The First, service quality has a positive impact on consumer satisfaction, service value, and repurchase intention. Second, consumer satisfaction and service value have partial mediating effects in the relationship between service quality and repurchase intention. The results of this study confirmed that consumers’ repurchase intentions of Chinese life insurance companies can be judged, as well as strategic plans to improve service quality and increase competitiveness, and put this study forward theoretical and practical opinions.


Copyright 2017-2027 滨州学院经济管理学院 All Rights Reserved
地址:滨州市黄河五路391号 邮编:256600 电话:0543-3191701   鲁ICP备07012503号-1